Dr Jennifer Ashton recently visited the studio for this portrait in her upcoming book Life After SuicideRead More
Delighted to see my photography of Vanity Fair's talented contributing editor Lili Anolik in their 2018-2019 Holiday IssueRead More
Kelton Global is a research consultancy firm with offices in Silicon Alley, New York City. While having both qualitative and quantitative data analysts on their team, their ultimate goal is to provide data analysis that is readable and easy to interpret by the client. Clients of theirs have included Bloomingdales, Viacom & Target.
This form of data journalism is growing more and more popular in the digital era. Kelton Global's branding is approachable and demonstrates out of the box thinking. As a result, they required corporate headshots that had visual variety and were a little more creative than the average studio shoot. On location portrait photography was the decided route of action; studio portraiture just wouldn't do. Executive Photos NYC Photographer Michael Benabib went on a walk in downtown chelsea with each new employee and photographed them in a variety of unique locations, conveying a unique part of their personalities.
Luckily, Executive Photos was lucky to have a client that understood and appreciated the value of quality images. As written on the Kelton Global blog, Sarah Stone writes, “If imaginative empathy is fueled by great photography, then we can build the empathy habit by looking at powerful images every day. By pausing briefly to consider the feelings, lives and experiences of people we view only from a distance, we practice imaginative empathy, broaden our range of understanding, and become better 21st century marketers.”
All images from our day with Kelton Global will be used on their website. Click here to read more about personal branding and photography for websites as an important marketing tool.
So you've wrote your first book - now think twice about your book cover headshot.
Robynne Chutkan, a leading gastroenterologist, bestselling author, and founder of the Digestive Center for Women, needed a doctors headshot that that was both welcoming, and authoritative. Her "power stance" and smile helps communicate both of these things, simultaneously - her studies are now easier to trust, as there is a face behind the facts. A power stance is a common choice for authors, doctors, and lawyer portraits alike who want something less traditional but professional.
Hiring a trusted portrait photographer is vital because you're also hiring a personal branding expert. After all, first impressions are not just when you meet someone - in this case, the first impression is a book cover.
The Microbiome Solution explains how the standard Western diet and lifestyle are starving our microbiome, depleting the “good bugs” that keep us healthy and encouraging overgrowth of exactly the wrong type of bacteria. For more info, please visit www.gutbliss.com.
Photo Copyright 2016 Michael Benabib