Kelton Global is a research consultancy firm with offices in Silicon Alley, New York City. While having both qualitative and quantitative data analysts on their team, their ultimate goal is to provide data analysis that is readable and easy to interpret by the client. Clients of theirs have included Bloomingdales, Viacom & Target.
This form of data journalism is growing more and more popular in the digital era. Kelton Global's branding is approachable and demonstrates out of the box thinking. As a result, they required corporate headshots that had visual variety and were a little more creative than the average studio shoot. On location portrait photography was the decided route of action; studio portraiture just wouldn't do. Executive Photos NYC Photographer Michael Benabib went on a walk in downtown chelsea with each new employee and photographed them in a variety of unique locations, conveying a unique part of their personalities.
Luckily, Executive Photos was lucky to have a client that understood and appreciated the value of quality images. As written on the Kelton Global blog, Sarah Stone writes, “If imaginative empathy is fueled by great photography, then we can build the empathy habit by looking at powerful images every day. By pausing briefly to consider the feelings, lives and experiences of people we view only from a distance, we practice imaginative empathy, broaden our range of understanding, and become better 21st century marketers.”
All images from our day with Kelton Global will be used on their website. Click here to read more about personal branding and photography for websites as an important marketing tool.