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Kimora Lee Simmons Relaunches Baby Phat in Collaboration with Forever 21

June 19, 2019

During the highly anticipated relaunch of Baby Phat, iconic fashion entrepreneur Kimora Lee Simmons partnered with Forever 21 to reintroduce the legendary brand to a new generation. The collaboration celebrated Baby Phat’s legacy while reimagining its signature style for today’s fashion landscape.

Executive Photos NYC had the opportunity to photograph Kimora Lee Simmons during a behind-the-scenes headshot session connected to the relaunch. Known globally as a model, designer, and business leader, Kimora brings a commanding yet approachable presence in front of the camera—something essential to capture in a modern corporate and editorial portrait.

Kimora Lee Simmons relaunches Baby Phat in collaboration with Forever21 

June 19, 2019

The session focused on creating polished, confident imagery that reflected both Kimora’s personal brand and the bold, empowered identity of Baby Phat. Attention was given to lighting, expression, and subtle styling choices to ensure the portraits felt contemporary, timeless, and aligned with the relaunch’s messaging.

High-profile brand moments like this highlight the importance of professional headshots for founders, creatives, and executives alike. Whether marking a relaunch, partnership, or new chapter, strong portrait photography helps tell the story behind the brand and the leadership driving it forward.

Executive Photos NYC specializes in creating stress-free, high-impact headshots for leaders in fashion, media, and corporate environments—capturing images that feel authentic, confident, and ready for press, campaigns, and digital platforms.

Photography by Michael Benabib

In Branding, Marketing Tags music, fashion photography, fashion designer, celebrity portrait, celebrity headshot, baby phat, kimora lee simmons
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